OEMs are rapidly developing EV platforms, ADAS features, and connected systems, yet dealer networks are struggling to keep up. Customers want faster service, reliable solutions, and fair prices. The difference between product development and dealer preparedness is getting wider, so OEMs need to provide digital support and build capabilities.
To learn how OEMs and dealers can get ready for the next tech jump, we spoke with Dr Ajay Palkar. He has experience in engineering, diagnostics, EV systems, and partnerships between schools and businesses. He gave us his view on what the industry needs.
Read on for his thoughts.
Q1. OEMs are putting money into EVs, ADAS, and connected systems, but dealerships aren’t always ready. What 2–3 areas should OEMs focus on to get dealer operations up to speed?
First, tech, like AI, AR, and VR, can train technicians in putting things together, calibrating, and finding problems. Second, parts and inventory networks need updates so everyone can see what’s available. Many global OEMs struggle to get parts there on time, which hurts customers. Third, OEMs should offer real accessories at prices that won’t shock the customer.
Q2. With the growth of EV adoptions, warranties and service for batteries, sensors, and electronics will be important. How can dealer systems help OEMs standardise these processes?
EVs are new, and we’re all learning. Dealers can give feedback and share their experiences. They can suggest standards for batteries, electronics, motors, and related parts. But OEMs will still design the processes because they control the technology. Dealer systems can give visibility and track things, but OEMs must lead the way on setting standards.
– Dr Ajay Palkar – Advisor and Consultant – Electrical & Electronics (Automotive, Defence, Industrial)
Q3. How can OEMs integrate this data into dealer systems for diagnostics, maintenance, and customer service?
In my opinion, real-time data is great, but only if people can actually make sense of it. Dealers get diagnostic codes for basic troubleshooting, but expert diagnosis needs more understanding. OEMs should pick what data dealers need and share it carefully. More importantly, they should teach them about vehicle design, sensors, hardware, and software. Diagnostics is about finding the cause, not just reading a code. OEMs and dealers should build these skills together.
Q4. You’re involved in school-industry partnerships. What ways do you see that work to train dealer staff on new tech like EV diagnostics, IoT service, and electronics?
The industry needs a digital change that considers practical problems. Plan investments carefully with a clear ROI. Investing in learning is smart right now. India will need skilled workers in the next decade, and cars will be a big part. Car companies and dealers should focus on skills, digital tools, and good processes to stay ahead.
Q5.What should Indian OEMs and dealers focus on to stay competitive while dealing with local challenges?
The industry needs a digital change that considers practical problems. Plan investments carefully with a clear ROI. Investing in learning is smart right now. India will need skilled workers in the next decade, and cars will be a big part. Car companies and dealers should focus on skills, digital tools, and good processes to stay ahead.
Wrapping Up
As Dr Ajay Palkar says, automotive service will rely on skilled technicians, real-time data, and teamwork between OEMs and dealers. EVs, sensors, and connected systems add difficulty to the equation, but they provide better service and smart operations. With digital tools and training, dealer networks can keep up with product changes, giving customers reliability and the industry long-term growth.